How does she decide a design is done? вЂњI never put myself in the situation of not feeling ready when the deadline is approaching. When designing I always ask myself why? What would happen if I changed this detail? I donвЂ™t alter things just because I can.вЂќ Since my products will be used by so many people, I feel a great responsibility to get it right. вЂњIn this project, we knew our price limit from the outset and worked together with the supplier to make it as cost and material efficient, and as sustainable as possible. It has taken the team a while to find the right design, as she wanted it to be both efficient in doing its job, and at the same time be enjoyable to handle. So, I set out to make the best dish-washing brush ever.вЂќ Second, I love making design that many people can benefit from. First, because I enjoy doing the dishes by hand I like the meditative pace of it, the feel of the warm water and bubbles. вЂњI was so happy when I was asked to design a new dish-washing brush for the basic range at IKEA. The thrill of designing everyday objectsДЇor Iina Vuorivirta designing for everyday life is rewarding. The HANTVERK collection, set to launch in October 2019, will include around 25 handmade products. It was as if I was revisiting my childhood and it made such a strong impression on me.вЂќ I got to design together with them, learn about their skills and background, and saw that they used almost the same type of weaving chair as my mother. вЂњWe visited a small supplier in the jungle who make pottery, handmade paper and handwoven textiles. Working on the social entrepreneur initiative HANTVERK, she met with craftspeople in Thailand.

This is also why she appreciates trips to suppliers so much. So quite early I go down to the workshop and get something similar to play with as I design.вЂќ ItвЂ™s so easy these days to create on computers, everything is possible in there, and itвЂ™s easy to lose touch with the origins or feel of, say, rattan from Indonesia. Maybe thatвЂ™s why I still have the urge to feel the fabric or material in my hands while sketching. Instead, we played in the forest, making use of whatever stones or sticks we could find. IinaвЂ™s method of working is quite tactile. If things stick out or seem illogical, it distorts your focus, and you lose track of the story.вЂќ IвЂ™ve always been good at saying yes when opportunities present themselves. The decisions about details follow that intention and storyline. Almost all great design tells a good story that follows a red thread that makes sense. To me, good design respects the material. вЂњMy design process often starts with the material, be it plastic, wood or clay. Her vases in the IKEA PS 2017 collection explored how the patterns that appear in recycled glass could be used as a design feature in objects. Some of her favorite materials are ceramics and glass. She enjoys simplicity and the condensation of function in the designs. Iina VuorivirtaвЂ™s design could be described as minimalistic. After BeckmanвЂ™s and a year of freelancing, she started the Industrial Design program at Konstfack, the University College of Arts, Crafts and Design in Stockholm. Suddenly she found herself taking a crash-course in Swedish while exploring the Stockholm design scene. Once there, I did an internship in Stockholm for two weeks, loved it and managed to transfer to BeckmanвЂ™s College of Design as an exchange student.вЂќ вЂњI picked the school because I knew they collaborated with the art design college that I applied to after graduation. At sixteen she left the small village she grew up in by the Russian border to go to a high school that specialized in art. The story of how Iina Vuorivirta became an IKEA designer reflects her courageous approach to new adventures. вЂњYou could say my play turned into my hobby and my hobby into my occupation. This dream was firm until she turned six and realized she wanted to be a designer. Iina Vuorivirta was set on becoming the first female president of Finland.

Iina vuorivirta